AI Wellness Platform
Mental wellness SaaS with AI-driven personalization, GraphQL APIs, in-app purchases, and FCM-powered engagement notifications. Shipped a complete MVP from architecture through deployment.
01 — Problem
What was in the way.
Greenfield mental-wellness MVP needed personalized content, in-app purchases, push engagement, and a GraphQL API — all on a tight schedule.
02 — Approach
How it was built.
- 01GraphQL API on Laravel for typed, evolvable contracts between mobile/web and backend.
- 02AI personalization layer for content recommendations tuned to mood and usage signals.
- 03Apple/Google in-app purchase verification + FCM notification scheduling for retention loops.
03 — Impact
What changed afterwards.
- Took the product from architecture diagram to production in one delivery cycle.
- Personalization and notifications became the engagement spine rather than a later add-on.