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02

High-Scale Contest Platform

National media contest engine with automated drawing logic, cron-driven workflows, and AI-assisted coupon validation. Tuned for spikes from broadcast and print campaigns.

Role
Lead developer — backend & frontend
Outcome
Handled high concurrency at scale
Stack
Laravel · MySQL · Redis · ReactJS
Topology
FEReactJSAPILaravelDBMySQLCACHERedis
Problem

A national-scale media campaign needed contest entry, validation and drawing to run reliably under broadcast-driven spikes — traffic could go from idle to hundreds of QPS within a minute of an on-air mention.

Approach
  • /01Laravel queues + Redis for write-heavy entry handling so the request path stayed fast under load.
  • /02Cron-driven drawing and reconciliation jobs decoupled from user requests, with idempotent logic so retries are safe.
  • /03AI-assisted coupon validation to cut manual review on edge cases.
Impact
  • Held up through campaign-driven spikes without service degradation.
  • Manual validation effort dropped sharply once the AI assist kicked in on suspicious entries.