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05

Lead Management SaaS

Multi-tenant CRM with role-based access control and workflow automation for sales teams. Reusable modules for lead capture, assignment, and reporting.

Role
Backend developer — RBAC, automation, integrations
Outcome
Reduced manual ops for sales teams
Stack
Laravel · PHP · MySQL · AWS
Topology
FEUIAPILaravelDBMySQL[AWS]
Problem

Sales teams were doing routing, ownership, and reporting by hand across spreadsheets — slow, error-prone, and impossible to audit.

Approach
  • /01Multi-tenant data model with strict RBAC so each customer org is isolated end-to-end.
  • /02Rule-based assignment engine for lead routing, with overrides per team.
  • /03Reusable module library for capture, assignment, and reporting so new tenants come online quickly.
Impact
  • →Manual lead routing and reporting steps were largely eliminated.
  • →Onboarding a new tenant became a configuration task, not an engineering task.